The American Heart Association (AHA) is pleased to announce the dates for its 2013 Scientific Sessions, which will be held Nov. 16-20, 2013 at the Dallas Convention Center. As a nonprofit organization, the AHA relies on the efforts of its thousands of members and supporters, including Colleen Murphy of Arlington Heights, Illinois, to continue fulfilling its mission of building healthier lives free of cardiovascular disease and stroke. According to the Centers for Disease Control and Prevention, cardiovascular disease is the leading cause of death among Americans.
The Scientific Sessions is the AHA’s biggest gathering of scientists and health care professionals dedicated to the field of cardiovascular disease. The sessions will feature presentations by some of the leaders in cardiovascular disease worldwide, as well as exhibits that showcase the latest developments in cardiovascular resources and technology. The AHA anticipates attendance by more than 17,000 professionals and more than 22,000 attendees overall.
Long a resident of Arlington Heights, Illinois, Colleen Murphy supports the American Heart Association. She additionally contributes to the American Cancer Society and St. Jude Children’s Research Hospital.
More than ever before, nonprofit organizations rely on the financial and voluntary contributions of members and supporters to help them fulfill their missions. However, fundraising is an art which requires certain elements to be in place in order to ensure success. Colleen Murphy, a sales professional in Arlington Heights, Illinois, has coordinated several fundraising events. Here she shares her insight on how to create a successful event.
1. Establish a goal. Prior to planning details, be sure and establish a goal or determine beforehand the amount of money you want to raise at the event. Having this figure in mind will help you to plan the event in order to meet the goal.
2. Determine your budget. In the initial planning stages, you must establish a budget and decide how you are going to allocate it. Obtaining sponsors and/or donors should help to keep expenses to a minimum.
3. Market your event. In order to encourage people to attend, the event must be marketed properly to its target audience. This can be accomplished through direct mail, distribution of flyers, phone calls, or word of mouth.
Among her successes in the Arlington Heights area, Colleen Murphy has helped to organize fundraisers for St. Viator High School’s Women’s Lacrosse and for St. James Church. She is the former president of Millennium Marketing Group, Ltd.
An independent representative with CryoPen, Inc., Colleen Murphy advises physicians in and around Arlington Heights, Illinois, on the use of safe, state-of-the-art cryosurgery products and the value these items can add to their practices. A charitable individual in her free time, Murphy conducted a fundraising event for Saint Viator Women’s Lacrosse.
Based in Arlington Heights, Saint Viator Women’s Lacrosse assists the female students of Saint Viator High School who are interested in playing lacrosse. Its coaches educate players of varying abilities about fundamental skills and gameplay. Through these sessions, participants also learn about important values such as sportsmanship, teamwork, respect, and fair play.
Students and their families curious about joining or donating to this organization may visit stviatorlacrosse.org. The site contains an overview of the sport with details about field setup, the rules for high school games, and penalties for major and minor fouls. Along with informing interested parties about annual fees, the website posts the yearly schedule, tryout dates, and updates related to cancellations and changed practice areas.
For more than 20 years, Colleen Murphy has prospered in sales, marketing, and management in a variety of fields in California and Arlington Heights, Illinois. She offers some insight into the sales process and how she has found success.
Interviewer: What do you need to know before approaching a prospective client?
Murphy: Knowledge is the key to success. It is important to know what you are selling and be convinced of its benefits. You also have to understand your clients’ needs and realize how you can best benefit them.
Interviewer: What sort of language should you use with clients?
Murphy: Dress the message as simply as you can. Use direct language to avoid confusing clients and be sure to answer all questions to the best of your knowledge without guessing at answers.
Interviewer: What happens when a client rejects you?
Murphy: Be persistent. Just because a prospective client says “no” does not mean they are not interested. Find out why they said no and then work to accommodate them, slowly nudging them to “yes.”
Colleen Murphy has served as a Group Sales Manager, Group Publisher, Sales Executive, and President in the publishing and medical fields. She currently works as an Independent Representative with CryoPen.