Colleen Murphy: How to Organize a Successful Fundraiser

More than ever before, nonprofit organizations rely on the financial and voluntary contributions of members and supporters to help them fulfill their missions. However, fundraising is an art which requires certain elements to be in place in order to ensure success. Colleen Murphy, a sales professional in Arlington Heights, Illinois, has coordinated several fundraising events. Here she shares her insight on how to create a successful event.

1. Establish a goal. Prior to planning details, be sure and establish a goal or determine beforehand the amount of money you want to raise at the event. Having this figure in mind will help you to plan the event in order to meet the goal.

2. Determine your budget. In the initial planning stages, you must establish a budget and decide how you are going to allocate it. Obtaining sponsors and/or donors should help to keep expenses to a minimum.

3. Market your event. In order to encourage people to attend, the event must be marketed properly to its target audience. This can be accomplished through direct mail, distribution of flyers, phone calls, or word of mouth.

Among her successes in the Arlington Heights area, Colleen Murphy has helped to organize fundraisers for St. Viator High School’s Women’s Lacrosse and for St. James Church. She is the former president of Millennium Marketing Group, Ltd.


About colleenmurphy1

Arlington Heights, Illinois-based professional Colleen Murphy has worked in sales and sales management for more than 20 years. Over that time, she has lead small sales teams, created an independent representative firm dealing with clients across nine states, and overseen sales and negotiations for a major advertising company’s seven-state Midwest region. Colleen Murphy also involves herself in a number of community groups and charitable organizations in her free time. Most recently, Colleen Murphy has started working as an independent representative for the medical company CryoPen, Inc. She consults with physicians, explaining the benefits of new cryosurgical equipment and techniques. The advanced techniques improve patient care and practice revenue, due to increased efficiency and efficacy. Murphy has worked in this position since June 2011, shortly after leaving her prior position. Before beginning her work with CryoPen, Colleen Murphy worked for CPC Pathology, a medical lab that also assists in the development of in-house labs for medical practices. She served as Midwest Sales Executive from January 2009 to April 2011, managing sales practices for seven states. Murphy boosted sales for the $1 million company by over 15% during her time there, partially through advocacy of a third-party competitive market analysis. Colleen Murphy supports a number of medical research and support charities due to her involvement in the field, as well as a number of church groups and local charities. Medical groups she supports include the American Cancer Society, St. Jude Children’s Hospital, and the American Heart Association. Community and church groups she supports include Mercy Baskets for St. James Church and the Christian Family Movement, which she led for several years.

Posted on April 7, 2013, in Uncategorized and tagged , , . Bookmark the permalink. Leave a comment.

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