Become A Better Salesperson With Colleen Murphy

For more than 20 years, Colleen Murphy has prospered in sales, marketing, and management in a variety of fields in California and Arlington Heights, Illinois. She offers some insight into the sales process and how she has found success.

Interviewer: What do you need to know before approaching a prospective client?
Murphy: Knowledge is the key to success. It is important to know what you are selling and be convinced of its benefits. You also have to understand your clients’ needs and realize how you can best benefit them.

Interviewer: What sort of language should you use with clients?
Murphy: Dress the message as simply as you can. Use direct language to avoid confusing clients and be sure to answer all questions to the best of your knowledge without guessing at answers.

Interviewer: What happens when a client rejects you?
Murphy: Be persistent. Just because a prospective client says “no” does not mean they are not interested. Find out why they said no and then work to accommodate them, slowly nudging them to “yes.”

Colleen Murphy has served as a Group Sales Manager, Group Publisher, Sales Executive, and President in the publishing and medical fields. She currently works as an Independent Representative with CryoPen.


About colleenmurphy1

Arlington Heights, Illinois-based professional Colleen Murphy has worked in sales and sales management for more than 20 years. Over that time, she has lead small sales teams, created an independent representative firm dealing with clients across nine states, and overseen sales and negotiations for a major advertising company’s seven-state Midwest region. Colleen Murphy also involves herself in a number of community groups and charitable organizations in her free time. Most recently, Colleen Murphy has started working as an independent representative for the medical company CryoPen, Inc. She consults with physicians, explaining the benefits of new cryosurgical equipment and techniques. The advanced techniques improve patient care and practice revenue, due to increased efficiency and efficacy. Murphy has worked in this position since June 2011, shortly after leaving her prior position. Before beginning her work with CryoPen, Colleen Murphy worked for CPC Pathology, a medical lab that also assists in the development of in-house labs for medical practices. She served as Midwest Sales Executive from January 2009 to April 2011, managing sales practices for seven states. Murphy boosted sales for the $1 million company by over 15% during her time there, partially through advocacy of a third-party competitive market analysis. Colleen Murphy supports a number of medical research and support charities due to her involvement in the field, as well as a number of church groups and local charities. Medical groups she supports include the American Cancer Society, St. Jude Children’s Hospital, and the American Heart Association. Community and church groups she supports include Mercy Baskets for St. James Church and the Christian Family Movement, which she led for several years.

Posted on February 13, 2013, in Uncategorized and tagged , , . Bookmark the permalink. Leave a comment.

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